3 Main Types of Online Courses And How To Structure Your Online Course Ideas | Online Sales Guide Tips

There are three different types of online courses out there, an introductory course, a laser-focused course and a signature course.

Some of my challenge participants have asked me which types of online courses they should create and how to structure an online course.

When you are creating an online course, you always want to keep the client’s transformation in the back of your mind. And according to this, you will decide which type of online course you should create.

As a rule of thumb, the bigger the transformation, the longer and more intensive the course. Newsflash: the bigger the transformation the more work your students need to put in to get there (people like to forget about that part).

So, what exactly are those different types of online courses and how long should your online course be?

?It’s there to give your audience a taste what it would be like to a) work with you and buy one of your higher-priced products and b) to see if they wanted to dive further into the presented topic.

So as you can imagine, the transformation is quite small and an introductory course sits at the very lower end of your value ladder. It’s usually been sold between $ 49 and $ 297.

For example, my mini-course helps people to get their course idea kick-started and off the ground. It teaches the students the most important things they need to do in order to build a scalable and profitable online education business. Yet more than 80% of the people miss out on this and therefore fail.

So, after they have been through the content I am offering in that introductory course, they know if creating an online course is right for them or not and if they would like to learn more from me or from someone else.?

This type of course typically averages between 6-8 weeks. ?When people enrol into this course, they have committed to a somewhat bigger project, which means, in my case, add a more passive income stream to their revenue sources. This of course takes time and doesn’t happen overnight.

People who enrol in a laster-focused course have normally read through lots of your content before, they know you already a little and they are more committed than people who just enrol in an introductory course.

A laser-focused course sits usually in the middle of your value ladder and, depending on your transformation can range between $ 299 -$ 1,997.?

A signature course is the highest transformation you are providing to your students out of all the transformations in your value ladder so to speak.

It’s usually a higher ticket programme which involves live calls and live support. You (or the coaches you hire) are going to be more involved into this type of course as people won’t be able to get to the end result by themselves through “just” watching videos and following a step by step blueprint.

A signature course is on the higher end of your value ladder because it provides the highest transformation and therefore is also the highest priced programme.

Normally prices can go between $ 1,999 – $ 9,999 (but again, this depends on the transformation so don’t think it will be the same for every course).

So, just to recap on how to structure an online course within your value ladder and what type of clients those attract:

Here are a few fun facts about the different types of online courses and some online course ideas:

This way you get a lot of eyeballs on your brand and maybe people will enrol into your other courses. However, there are also other options. A friend of mine hosts signature courses on his platform for his online community from different experts in the field and they split the monthly profit, depending on watch minutes.

If you have your own membership site then you would need to upload new content on a consistent basis and offer different transformations for each of them.

As you can see, the amazing thing about online courses is that you can repurpose them and use them over and over again for different scenarios. ?

So, which types of online courses do you have in your value ladder and which one are you going for next?

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Do It The Right Way From The Start

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students’ speedy success.