KWSA | Keller Williams Realty Southern Africa
Proven models, systems, culture, training, coaching and technology.
Keller Williams has proven models and systems that set a framework for profitability in any market.
More than just a “brand in a box” approach, we stay true to who we are – a training and coaching company that offers the most successful models in the industry and the very best training and tools to our agents and offices.
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BUSINESS SYSTEMS
Keller Williams is more than a name over the door. Our company, our offices and our teams are powered by passionate associates who have a mutual interest in succeeding and changing the real estate industry. In the early days of Keller Williams, Gary Keller asked his top associates a simple question: “How can we build a company that everyone will want to join, and no one will want to leave?” Thirty-plus years later, the guiding practices and principles they agreed to have reshaped an entire industry.
An Interdependent Company Built By Agents, For Agents. 1. Shares the Rewards through Profit Share and Growth Share | ![]() |
ECONOMIC MODEL
Our mission to build careers worth having, business worth owning, lives worth living, experiences worth giving and legacies worth leaving, means that we must work together to ensure productivity, profitability and wealth building opportunities for our associates. We understand that the purpose of business is to fund the perfect life for our associates – and to do that we focus on what we call our 25 Economic Fundamentals for running profitable, highly functioning offices. And these models work!
And it doesn’t just work when the market is good. Our economic model provided a platform for KW offices to not only survive the real estate crash in the early-2000’s – they thrived.
We believe that our models and systems can provide an unprecedented economic opportunity to owners, investors and associates around the world.
ORGANISATIONAL MODEL
![]() | Through our unique organisational model, we help our franchisees build a business that builds itself. Our proprietary recruiting program provides proven, time-tested systems for finding and selecting the greatest talent for a specific role, for efficiently directing your talented hire into productivity, and for leading your talented team member to the greatest profitability. We provide an organisational framework for each level of the organization – from master franchise to franchise to agent teams, we have more than 30 years of best practices, job aids and resources available for you to ensure you have the right people, in the right roles, doing the right things |
PRODUCTIVITY SYSTEMS
Gary Keller has always said that Keller Williams is “a training and coaching company that also happens to be in the business of real estate.” That why the center of our progressive, learning-based culture is Keller Williams University, or KWU. Our comprehensive curriculum of 60-plus courses address everyone from accomplished power producers to brand new agents.
![]() | And that’s not all. KWConnect is our exclusive online learning portal bringing anytime/anywhere learning directly to our associates. Gary Keller’s best-selling book series includes The Millionaire Real Estate Agent and The ONE Thing. With more than 1 million copies in print, these seminal guides feature models and systems that power any great real estate career. Not to mention that all our marketing and technology tools are inspired and directed by our associates and built on proven models. We lead the way in the real estate industry with unmatched productivity-enhancing tools. |
CULTURE AND BELIEFS
We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TES that guides how we treat each other and how we do business
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Our Mission To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. |
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Our Vision To be the real estate company of choice for agents and their customers. |
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Our Values God, Family, then Business |
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Our Perspective A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability. |
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Our Beliefs Win-Win: or no deal TRAINING AND COACHING Our commitment to education is unparalleled. From classroom training, on-demand videos, to online education and our award-winning coaching programs – we provide the most advanced and comprehensive learning opportunity in real estate across the globe. KW’s courses are designed to teach associates the systems and models of successful real estate agents. MARKETING AND TRAINING The Keller Williams perspective is that real estate is a local business driven by individual associates and their presence in the community. At Keller Williams, our agents’ brands come first. We lead the way in the real estate industry with unmatched productivity-enhancing tools. At Keller Williams, we believe technology exists to simplify everyday life, making room for what truly matters and giving you the freedom to be more human, more present – more everything. Now, as home and business increasingly coexist and virtual life weaves itself into reality, you need a partner with the right tools, tech, and resources to help you maintain your business at the highest level – rain or shine. You’ll find that partner in Keller Williams. |
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